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Splash, 3

Campaign
Agency Network: 
Published/Aired: 
September 2007
Ipanema:  Splash, 3

Description

Print advertisement created by W/Brasil, Brazil for Ipanema, within the category: Fashion.

Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
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Highest Rated

ivan's picture

I can't recall that.

ivan
Activity Score 12
Creative Director at Ads of the World
Algareto's picture

Damn...nice photography and art direction

Algareto
Activity Score 216
Graphic Designer
Corbeen's picture

i wanna see this photos without the water ....

Corbeen
Activity Score 1095
ivan's picture

You're on the wrong site then. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Corbeen's picture
Corbeen
Activity Score 1095
Guest's picture

are you comparing gisele bündchen to a water melon?

Guest
Corbeen's picture

Gisele ?? Nope .. Campaign? Yes

Corbeen
Activity Score 1095
shaft_drive's picture

my friend, I think you are totally missing the big picture here...

shaft_drive
Activity Score 273
Creative Director
Corbeen's picture

well why don't you in light me? Im getting sick of not relevant comments

Corbeen
Activity Score 1095
shaft_drive's picture

If you have to ask, turn the page, young man.

shaft_drive
Activity Score 273
Creative Director
Corbeen's picture

Well told... I expected less....

There is a button on witch its written "POST COMMENT” I cant find one with "POST HOW SMART YOU ARE".. Huh? Either make some discussion or become philosopher.

Corbeen
Activity Score 1095
richie's picture

must be thirsty...

richie
ccsman04's picture

Peter, Paul and Marry... I love this. Very nice work.

ccsman04
Activity Score 165
Guest's picture

Heyy! very nice but reminds me a lot of whirlpool ads?!!

Guest
I ate Steve Fossett's picture

dear agency who did this,

please send me the unretouched photos. i will give thee half my kingdom and my beloved wife.

yours,

perv

I ate Steve Fossett
AdvertisingIsNotArt's picture

Kudos has to be given to the retoucher on this job! To be able to achieve the correct balance between the unique characteristics of material and water as seen in the dress is quite an accomplishment.

AdvertisingIsNotArt
Activity Score 58
Art Director
REJ's picture

um, okay, a semi-naked giselle, always nice to look at, but what's the concept. is it lost in translation? ipanema sandals. okay, so?

REJ
hang-the-dj's picture

There's no concept here, and barely an idea. She's hot, but as an ad campaign this is extremely boring.

hang-the-dj
Activity Score 1262
Copywriter
klug's picture

The copy says Ipanema is engaged on the water cause. 1% of the water is drinkable, and 14% of that is in Brazil.

klug
Activity Score 173
Art Director at Senior Art Director at Sapient UK
Guest's picture

I like it.

ads lovers visit - www.ad-dig.com/upcoming

Guest
Rog's picture

Fresh.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Ed Mintone's picture

Very sexy. The girl's not bad too.

Ed Mintone
Activity Score 585
Other
nyzz's picture

Yeah, very nice photography and art direction....cool

nyzz
Activity Score 84
Art Director |

"Add an Ad"
http://sinoko.blogspot.com/

elmikel's picture

Great art direction I must say. Though I'm missing the connection between water and sandals...are these sandals made of waterproof materials or is it just for the visual effect?

elmikel
Activity Score 1147
Illustrator
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
shaft_drive's picture

Yeah, I totally dig it - can you request a translation, Ivan - google gives me something which is loosely 'between heaven and earth'. Also, while you're at it, get G's mob no. to...

shaft_drive
Activity Score 273
Creative Director
ivan's picture

Sure, I'll get it.

ivan
Activity Score 12
Creative Director at Ads of the World
shaft_drive's picture

I say, does anyone recall an image of a woman pouring a pailful of paint all over herself so the paint covers her like a gown ?? Ivan??

shaft_drive
Activity Score 273
Creative Director
ivan's picture

I can't recall that.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

it's in your dreams, man...

Guest
Guest Bauducco's picture

The ad says:

Water is the beggining of everything, a source of health.

Only 1% of all the water on the planet is good and fresh, and almost 14% of it is located in Brazil.

Grandene and Giselle Bundchen support the water cause trhough different conservation and preservation programs.

Guest Bauducco
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
ad_brasil's picture

The campaign have the concept to preserve the water in the world,
and that's why she´s dressed in water, so for those that said that dons´t see
why water, before say stupid things, think, and try to read, even if was
in portuguese, but for the most inteligent people, i think that was enough
see the logos in the right corner...
Sorry the wrong english but i'm unfotunately don't write well.

ad_brasil
snagesh75's picture

Thumbs up!!!! Great job......

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
Sanje's picture

They tell you who did the account planning but not who did the photography and imaging on this !! why not tell us who brought the coffe and donuts
Amazing photo+imaging

Sanje
Activity Score 24
Photographer at NYC
Amit Ratan's picture

NICE CONCEPT GREAT JOB.
The photography and effects are really very good.

Amit Ratan
fabiodebrot's picture

great photography. great art direction/design. great ad.

fabiodebrot
Activity Score 29
Art Director at Pró Brasil Propaganda
Guest's picture

Oh my god, I love this woman.

Guest
ESH's picture

God, I´m thirsty

ESH
Activity Score 22
Creative Director at Director Creativo |

ESH

Guest's picture

great job.

Congrats for good work.

Guest
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