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Poopface, 4

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Ogilvy, Brazil for Huggies, within the category: House, Garden.

Caption

Anytime, anywhere.

Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
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iwannatalktosamson's picture

Hilarious!

iwannatalktosamson
Activity Score 701
Jamaica Ad School
jeann's picture

i like this. (:

jeann
Activity Score 107
LASALLE College of the Arts
KbxAds's picture

ahahh the more i look at the pic the more i laugh, hahahahahahaha,m stop it stop it, take it awya from my eyeess, aaaaah, noooooo, hahahahhahahha, stoooop it, hahahahha, ROFL, ur killing me, go away, ahahahahhaha

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

Very very nice. Love it. Nice.

Guest
Guest's picture

Idea is ok. The layout ok. But..where's the final art?

Guest
Guest's picture

Very, very, very, very nice!

Guest
Guest's picture

this is not an ad. it's funny picture of a baby with not-relevant logo stuck on it.

Guest
Guest's picture

haha, you're such a douche.

Guest
HappyHour's picture

a baby that just shit in his pants. huggies diapers. wait what does relevant mean?

HappyHour
Activity Score 2381
Guest's picture

no, this particular baby just burped.

if you have a baby you should know that.
if you don't... well, what qualifies you to judge this campaign? that's what relevance means.

Guest
HappyHour's picture

i think you're missing the big idea here.. and it's pretty big.. guest FAIL!

HappyHour
Activity Score 2381
Guest's picture

probably. but you're missing what the point of advertising really is. which is even bigger fail.

Guest
jcanon's picture

I'd call this an epic FAIL. If you have a baby you should also know that no two babies are alike. I should know what he's doing in this photo since I'm the one holding him, and I had to clean up his diaper afterward. He's a funny kid, always made that face whenever he went number 2.

jcanon
Activity Score 5
LeeHarvey's picture

Grrrrrreat face and thus ad. Very funny and recognizable indeed. Well done!

LeeHarvey
Activity Score 3045
Creative Director
Pencil-Killer's picture

Priceless!

Pencil-Killer
Activity Score 59
Art Director at Leuven
alexander_bickov's picture

Serious kid :)

alexander_bickov
Activity Score 3279
tirthomitro's picture

lovely

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

danvertising's picture

HILARIOUS!!

danvertising
Activity Score 50
Guest's picture

HAHAHAHAHAHAHAHA! Coolio!

Guest
bubblestheclownfish's picture

Flush the other three executions down the toilet. The others look like they're either sleeping or just farting. A good diaper holds back the torrent of feces that we know will be coming when they make "the face". I know what the face looks like - I have three boys under 4 years old. SInce this photo comes from Flickr, can we assume this was a contest? If not, add some redness to this face, a popping vein, and you have a winner. Actually - if the campaign is "Anytime. Anywhere.", why not show us more of the background? A wedding perhaps? Something to remind us that babies DO poop anytime, anywhere and having Huggies on your kids will let you deal with it without worrying about leaks.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

I believe that more comments on this site should be as helpful and informative as what bubblestheclownfish posted; whether it is guest or registered comments. Kudos to you sir/ma'am. As for my contribution, I have not much more to say since I concur with your post.

Guest
knockout3's picture

In the category of best comment that actually helps an idea Bubblestheclownfish is our winner. this site is horrible for stupid comments that don't help. good work bubbles. I like this idea with a couple tweaks it can be awesome. good work creatives

knockout3
Activity Score 56
Art Director
Guest's picture

I like this.... the photos and art direction are a little unrefined for my tastes. But the idea is spot on. Clean it up a bit and it will sing.

Guest
Guest's picture

Very good. Minimal yet very relevant. Every parent knows that look.

Guest
Raf-vp's picture

The baby doing a great job but the diaper could help him?

Raf-vp
Activity Score 46
Graphic Designer at Dubai
Chopper's picture

Everything is there.

Chopper
Activity Score 1015
Wordnerd's picture

ok funny and stuff, but: what's the news?

Wordnerd
Activity Score 6692
Copywriter
Jesterbrand's picture

I think everyone is missing the point with this ad... children are creepy and weird. >)

Jesterbrand
Activity Score 142
Creative Director
chano93's picture

that's not an idea,
that`s opportunism, whithout art direction.
every diaper has that benefit (anytime, everywhere)
Tell us something different.

chano93
Activity Score 68
Art Director at Pragma DDB
LeeHarvey's picture

Disagree. It's not what you say, it's the way that you say it.

LeeHarvey
Activity Score 3045
Creative Director
PERP's picture

It looks like one of those erase-now-before-you-puke-spam-e-mails I keep on receiving..

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

jcanon's picture

Funny guy

jcanon
Activity Score 5
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