Turtle

Campaign
Agency Network: 
Published/Aired: 
December 2009
HSBC:  Turtle

Description

Print advertisement created by JWT, Brazil for HSBC, within the category: Finance.

Caption

When you realize, it might be too late.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door
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Highest Rated

jackmancer2017's picture

Yeah it's a copy of Escher

jackmancer2017
artcat10's picture

i think i hve seen before.

artcat10
Activity Score 27
Art Director at dentsu |

nandakumar

jackmancer2017's picture

Yeah it's a copy of Escher

jackmancer2017
mikeelrapido's picture

Copy or not, yhis is good ad.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

Sorry, i don´t get the figures. They´re a turtle and a...?

silvi
Activity Score 4170
Copywriter
Brian_69's picture

donnnne

Brian_69
Activity Score 9
milkmilkwhisky's picture

and a what? plz explain! tks!

milkmilkwhisky
Activity Score 12
Marketing Manager
Dr_Mudler's picture

This is a smart ad

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

B.'s picture

The visual shouldn't be that confusing... I guess other places in the world don't know what plastic bags are...

B.
Activity Score 25
Art Director
gautamrayakar's picture

milkmilkwhiskey, well it shows turtles and plastic bags... turtles eat jellyfish, and a plastic bag floating around in the ocean is often mistaken for a jellyfish..these plastic bags end up choking turtles to death..
wonderful concept..

gautamrayakar
Activity Score 2
Pune, India
red-red's picture

the turtle and the decomposing-supermarket-chicken

I know plastic bag when I see one. can't see one here.

red-red
Activity Score 66
Creative Director
mantaradam's picture

not use plastic bags...

mantaradam
Activity Score 4
Other
oddbo's picture

yeah its done before, but nice visual, cute AD

oddbo
Activity Score 12
Guest's picture

it looks like a plastic bag to me

Guest
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