Description
Print advertisement created by JWT, Brazil for HSBC, within the category: Finance.
Caption
When you realize, it might be too late.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door

Jan 22, 2010 - 1:28jackmancer2017
Yeah it's a copy of Escher
Jan 22, 2010 - 4:44mikeelrapido
Copy or not, yhis is good ad.
Copywriter at Evo S.C. |
<---------------SexInAds------------------>
Jan 25, 2010 - 16:32B.
The visual shouldn't be that confusing... I guess other places in the world don't know what plastic bags are...
Art Director
Jan 27, 2010 - 5:35gautamrayakar
milkmilkwhiskey, well it shows turtles and plastic bags... turtles eat jellyfish, and a plastic bag floating around in the ocean is often mistaken for a jellyfish..these plastic bags end up choking turtles to death..
wonderful concept..
Pune, India
Feb 01, 2010 - 6:47red-red
the turtle and the decomposing-supermarket-chicken
I know plastic bag when I see one. can't see one here.
Creative Director

Jul 15, 2010 - 12:18Guest
it looks like a plastic bag to me
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