Description
Print advertisement created by JWT, Brazil for HSBC, within the category: Finance.
Caption
We know how hard you’ve worked for it. Now protect it with HSBC Insurance
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
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Jun 02, 2011 - 3:28bhuvneshwar.chd
very deep idea.
red on the border & play of white triangle is awesome.
I like it. . .
Graphic Designer at artist, illustator, designer |
"If you are irritated by every rub, how will you be polished?"
— Rumi
Jun 02, 2011 - 4:51purshotham
Even the iceberg idea is old.. its right on target..cool art-direction...
Jun 02, 2011 - 10:284d l0v3r
Clap, clap, clap. Great way of advertising a difficult client such as this one.
Art Director
Jun 07, 2011 - 10:30nezumi
Please tell me what food has to do with insurance and an iceberg? If the food represents the hard work and long days that it took you to get the house, than why didn't they make a house out of that stuff?
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