Cookies

Campaign
Agency Network: 
Published/Aired: 
February 2009
Hospital Aleman:  Cookies

Description

Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.

Caption

The best health plan for children.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista
Log in to post comments

Highest Rated

BulbheaD's picture

one word: flags

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

el concepto es muy bueno, me encanta que sea sumamente conciso y de facil comprensión; graficamente tambien esta muy bien hecho solo la luz al vaso haberla sacado un poco, felicidades!!!

Guest
Guest's picture

THE ART DIRECTION IS AWESOME!!!. Its so simple. Well done team

Guest
yum yum's picture

Hats off to this campaign!!! Well done guys

yum yum
Activity Score 20
BulbheaD's picture

one word: flags

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

one word: jealous! LOL!

Guest
Guest's picture

Congratulations!!!! Great art direction, excellent job.

Guest
john doe's picture

this one not. the others are great.

john doe
Activity Score 1571
Art Director
Guest's picture

why not?
Almost every child eats a lot more of sweets than it is allowed to eat.

Excellent campaign! Well done guys!

Guest
Guest's picture

I don't thing those are meant to be candy. I think they are supposed to be medicine/pills.

Guest
Guest's picture

Those are cookies, for goodness sake.

Guest
Guest's picture

why not?
Almost every child eats a lot more of sweets than it is allowed to eat.

Excellent campaign! Well done guys!

Guest
Sazarret's picture

If I was a father I'd definitely get this plan for my children. Awesome job guys!

Sazarret
Activity Score 130
McCann Erickson Bolivia
Whitefang's picture

this is the weakest, it's a shame because the other two are very nice.

there must have been another injury related concept?

a green bike with trainer wheels next to blue ramp made from bricks and planks. done

Whitefang
Activity Score 509
Guest's picture

Not the same.

Guest
tcha123's picture

I see where you're going, but it's not going to work.
They use only one kind of object each, like stairs, cookies and a tree, therefore having two separate things like a bicycle and a ramp would ruin their minimalist style!

tcha123
Activity Score 6
Dawson College
erin montemurro's picture

the staircase one is the gem of the three - tree runs second and the last one could be pills or candy - just loved the stair one!!!!!

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

What's wrong with the world's eyes? These are cookies?! That's a milk glass!

Let me spell it out for you (and I'm not at all associated in any way with either the client/agency/product!:

Parents say have 'some' cookies with milk... Kids have 'lots' and 'lots' of cookies and almost no milk... screws up their digestion/nutrition/health generally! HENCE, The Healthcare plan for kids... Kinderplan!

Was that really that hard to get?

Guest
sgre2504's picture

really really really good art direction

sgre2504
Activity Score 137
Art Director
smudge23's picture

who eats green and blue cookies anyway.

smudge23
Activity Score 171
Copywriter
Guest's picture

you must be joking dude...

Guest
Guest's picture

I think this is a very true, very academic, albiet very clever approach to this message. Well done.

Guest
Whitefang's picture

It's not hard to get, it's just not as immediate risk to the kids health as falling out of a tree of off a banister.

kids eat cookies, most of them eat too many (I know I did) but it wouldn't lead to being unhealthy (or at least unhealthy enough to need health insurance) until much later - prob when they aren't kids anymore.

Love the rest of the campaign, just a shame this one is the weaker exceution

Whitefang
Activity Score 509
Guest's picture

nice

Guest
Guest's picture

I think these are fantastic. all 3 of them, i do wonder how they are applying the concept outside of print though... nice job guys!

Guest
Guest's picture

Síntesis y belleza. Grand Prix in FIAP.

Guest
Guest's picture

I think you are missing the concept.

They are not trying to show you 'injury'. I think what they are trying to say is that there are things that parents can't control, even if they are the most careful parents.

Pills? help me understand where do you see pills here people. They are obviously cookies, oreo-like. Besides...where have you seen pills that big? If you have, you should stop seeing that psychiatrist now.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement