For the second consecutive year the hospital is performing a children 2 Km-run, in line with its philosophy of prevention and sport for a healthy life. To communicate this initiative, the agency, Del Campo Nazca Saatchi & Saatchi, carried out a campaign that graphically shows us those things all children are afraid of and to which the most immediate reaction is to start running. The marathon, scheduled for Sunday Nov. 23, at 8:45 in Costanera Sur, is participatory and non-competitive. It will be a meeting in which all people will have an appointment with sport and health. It will be held before the classical adults 8 Km run that the Hospital has been carrying out for several years.
This professional campaign titled 'Doctor, Nurse' was published in Argentina in November, 2008. It was created for the brand: Hospital Aleman, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted almost 14 years ago.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Creative Directors: Diego Medvedocky
Art Director: Nicolas Foresi
Copywriter: Diego Medvedocky
Account Director: Valeria Magrini
Account Assistant: Catalina Saine Ferrer
Production Director: Adrian Aspani
Agency Producer: Koko Puch
Photographer: Sisso Chouela
Post production: Pablo Romanos