Print advertisement created by rp&, United States for Honda, within the category: Automotive.
When it comes to design, the middle is no place to be.
As the first concept from the new Acura Design Studio, the ZDX represents a dramatic shift in how cars are created. New processes were invented. Old ideas discarded. The entire approach was completely rethought. And what emerged wasn't just a car that avoids the middle. But one that could not possibly be further from it.