Middle

Campaign
Agency Network: 
Published/Aired: 
February 2010
Honda:  Middle

Description

Print advertisement created by rp&, United States for Honda, within the category: Automotive.

Caption

When it comes to design, the middle is no place to be.
As the first concept from the new Acura Design Studio, the ZDX represents a dramatic shift in how cars are created. New processes were invented. Old ideas discarded. The entire approach was completely rethought. And what emerged wasn't just a car that avoids the middle. But one that could not possibly be further from it.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Adam Groves
Copywriter: Zac Ryder
Photographer: John Midgley
Production: Lillian Lisa
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sold's picture

i say regular copy to be kind

sold
Activity Score 3379
Copywriter
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