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Agency Network: 
Published/Aired: 
August 2018
Hey Girls: The Pad Ad
Hey Girls: The Pad Ad
Hey Girls: The Pad Ad
Hey Girls Print Ad - The Pad Ad
Hey Girls Print Ad - The Pad Ad
Hey Girls Print Ad - The Pad Ad

Description

One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper.

Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign.

They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month.

It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page.

Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO.

Caption

Page 1: Make your own sanitary pad
Page 2: One in ten girls in the UK can't afford sanitary products.
Every month they're forced to use loo roll, socks or even newspaper.

Help us end period poverty.
For every Hey Girls box of pads you buy, we give a free box to a girl who needs one.

Advertising Agency: adamandeveDDB, London, UK
Creative Director: Richard Brim
Art Director: Zoe Nash
Copywriter: Sali Horsey
Illustrator: Santi Rey
Media Agency: 7 stars
Sampling Agency: Pod Staffing
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Highest Rated

kleenex's picture

love the concept.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

love the concept.

kleenex
Activity Score 58797
Web Designer/Developer
baconneedles's picture

Yay! Great idea.

baconneedles
Activity Score 1068
Copywriter
Haggiesm's picture

Fantastic!

Haggiesm
Activity Score 105
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