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Humanity, 3

Campaign
Agency Network: 
Published/Aired: 
June 2018

Description

This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha." Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us.

Print advertisement created by DDB, Mexico for Greenpeace, within the category: Public Interest, NGO.

Caption

Confirm Humanity
I'm not a robot

If you are not, donate at greenpeace.org.mx

Advertising Agency: DDB México, Mexico City, Mexico
Chief Creative Officer: David Castellanos
Creative Director: Eduardo Espinosa
Copywriter: Ricardo Caballero
Art Director: Guillermo Martínez
Chief Strategy Officer: David Rodríguez
Account Manager: Paola Parcerisa
Project Manager: Lucero Amatitla
Content Manager: Jimena Carmona
Head of Production: Violeta López Pacheco
Productor: Dario Casso
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kleenex's picture

do not like.

kleenex
Activity Score 54799
Web Designer/Developer
Dzsoi's picture

The idea is alright, but the "If your not (a robot), donate at..." sentence is just over the line. This concept works without a "If you don't give money, you suck" type of emotional blackmailing.

Dzsoi
Activity Score 8595
Copywriter
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