ADVERTISING

Subway

The SubGold30

Agency: Brand Station

Description

In France, we carry in average more than a dozen loyalty cards - which we hardly use. They are all very convenient…but far for from being advantageous.
Which is why Subway® , PepsiCo et Orangina Suntory are offering to reverse the rules by creating the SubGold30. The least convenient yet most advantageous loyalty card in the world, granting access to a year of free Subway® menus.
For the longest time, this one of a kind loyalty card was considered an urban myth (just like the legendary Mc Donald’s gold pass). But it is now finally all coming true thanks to Subway® ! And the brand’s fans are not going to be stopped by its inconvenient 30 centimeters length! After all, a whole year of free menus is worth a bit of an effort.

This professional campaign titled 'The SubGold30' was published in France in June, 2018. It was created for the brand: Subway, by ad agency: Brand Station. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Brand Station, Paris, France
Creative Director: Loïc Chauveau
Art Director: Damien Guiol
Copywriter: Samy Benama
Photographer: The cabs
Additional Credits: Johanna Varlet, Xavier Delaporte

Oscar Mayer
Greenpeace

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.