Agency Network: 
November 2009


Print advertisement created by Grey, Costa Rica for Gold's Gym, within the category: Health.


What you leave out of Messenger, put it into Gold’s Gym.

Advertising Agency: jotabequ Grey, San José, Costa Rica
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla
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ek kanya's picture

good one. good for one ad, the second's a rep.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

hellosurjeet's picture

Never mind. Repetition is the basis of human existence. I breathe repeatedly!
Done the right way (in advertising) it helps to make a memorable impact.

Activity Score 16
Art Director at Art Director, New Delhi, India. Worked with agnecies like Dentsu Marcom, Equus Redcell (a wpp Company), Ogilvy & Mather, McCann Ericsson. |

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

tirthomitro's picture

nice ideation!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture

Real insight. Nice.

Activity Score 5403
Art Director at Freelance
xcreativity's picture

good. although i would change a little bit the visual

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

AL6352's picture

I appreciate your comments on art direction. Thanks

Activity Score 66
jotabequ GREY / ArtDirector
alexander_bickov's picture

Well done

Activity Score 3279
luisrivera11's picture

Muy bien.
Qué lástima que tiene errores ortográficos, "ponélo".

Activity Score 469
COBESA / Mónica Herrera
Gaby Alfaro's picture

En Costa Rica hablamos de vos, por lo que ponélo está bien utilizado.

Gaby Alfaro
Activity Score 2
silvi's picture

Poor girl. I don´t think that only a gym can do much for her.

Activity Score 4172
Gualcor's picture

Aquí hay otro ejemplo de eso:

Another example:

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

martin_aza's picture

Buen concepto. Simple y sacado de la realidad. Bien hecho.

Activity Score 6
Jumo's picture

Puedo poner un caballo en Gold's Gym ?
The idea is very nice, this visual not as much. A little bit confusing.
About the art direction, perhaps a full page visual would have been better.

Activity Score 592
Art Director |


bobby666's picture

brilliant idea, nicely executed. a winner.

Activity Score 1460
RMG Connect, India
JUST-IN's picture

I didn't understand when i've seen first time. But i thought it's nice when i see the second time.

Activity Score 23
Brisbane in Austrailia
S3bas's picture

Me gusta la campaña solo un par de cosas en ponelo y metelo esta mal puesta la tilde.

Activity Score 9