People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn’t it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey.
We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold’s Gym you are welcome as you are. Because Gold’s Gym Indonesia believes that whatever your reason is, together we can reach the goal. The "Good Reasons“ campaign starts by the end of October 2020.
This professional campaign titled 'Good Reasons' was published in Indonesia in October, 2020. It was created for the brand: Gold's Gym, by ad agency: LUP. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 2 years ago by Founder: Albert Chan of LUP.
Advertising Agency: LUP Jakarta