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Rigorously selected ingredients

Agency Network: 
Published/Aired: 
January 2010
Gauden Bier Print Ad -  Rigorously selected ingredients

Description

Print advertisement created by Tif, Brazil for Gauden Bier, within the category: Alcoholic Drinks.

Caption

Rigorously selected ingredients

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Fhabyo Matesick, Thiago Biazetto
Art Director: Ivaldo Ferreira
Copywriter: Rafael Coradine
Photographer: Robert Kneschke
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Highest Rated

AssassinX's picture

I love this picture... But the concept is quite weak.

AssassinX
Activity Score 1329
atb2005's picture

You need to be more original than this in the highly competitive alcoholic beverage market.

atb2005
Activity Score 13557
Guest's picture

Forced concept and very little associated with the graphic.

Guest
the_lizard_king's picture

I have seen a pretty similar ad for fresh fish. A man goes and fights with a bear to get fresh fish. So sorry done.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

AssassinX's picture

I love this picture... But the concept is quite weak.

AssassinX
Activity Score 1329
Jon-Paul Mountford's picture

I love this concept... But the picture is quite weak.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

tatoBA's picture

laaaaaame

tatoBA
Activity Score 43
Art Director
shitmonk's picture

i dont think these rigorously selected ingredients will make me choose this beer over Heineken, might be interesting if there was some a special
processsing of ingredients that giveth a unique taste or such. This idea might have worked on an exotic fruit -that grew next to active volcanos only- flavoured vodka maybe? nice try though.

shitmonk
Activity Score 465
pez's picture

maybe they're not trying to reach heineken target... i like the picture and the colors, but don't make me wanna drink a beer at all...

pez
Activity Score 1804
Creative Director
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