Agency Network: 
March 2013
Gatorade:  Equation
Gatorade Print Ad -  Equation


Print advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Directors: Renato Fernandez, Guto Araki, Gustavo Sarkis, John Figone
Art Director: Paulo Cruz
Director of Project Management / Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Senior Art Producer: Anna Willman
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Supervisor: Kyle Webster
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth, Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta, Matt Bataclan
Senior Studio Artist: Laurel Burden
Assistant Studio Manager: Riki Komachi
Photographer: Josh Withers
Executive Project Coordinator: Bob Hezlop
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advertising ninja's picture

what a great simple idea. love it.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Rana Shiv Charan's picture

the only synergy to get energy...!!! very well executed

Rana Shiv Charan
Activity Score 119
Agencia Marketing Online's picture

Very nice

Agencia Marketi...
Activity Score 212
Creative Director at MadConversion |

Milan Solanki's picture

idea is not new, done to death, and though workable, it's a big no for outdoor campaign,
how do you expect someone, heading some place important, to stop and take a look at your billboard

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

idea has been done before.

Activity Score 58777
Web Designer/Developer
R U serious's picture

It is so good and simple that everybody thinks it was done before.

R U serious
Activity Score 416

Say my name, say my name...

bakamono's picture

of course it is simple, they give you the answer.


Activity Score 1000

because therefore it is

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