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Police

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Advertising Agency: DDB Berlin, Germany

Print advertisement created by DDB, Germany for Funk, within the category: Personal Accessories.

Caption

Keep last night to yourself

Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Johannes Hicks, Till Eckel
Copywriters: Ricardo Wolff, Marian Goetz
Art Director: Gabriel Mattar
Photographer: Hans Starck
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Highest Rated

mikeelrapido's picture

It's not too easy..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Relevanz!

Guest
Audrius Kubrik's picture

The copper's expression is a bit too much, aye? The reaction of grandma and the boss are more restrained and subtle.

Audrius Kubrik
Activity Score 828
Vilnius
Guest's picture

This is actually funny imo. As for the subtlety of the cop's expression: yes, it's strong, but considering the average viewing time of such an ad it seems neccessary for the comic effect to work.

Guest
Kenneth Dreyer's picture

I agree, his expression is too much.

Creative concept however, but I'm not sure if the "average joe" would get it!

Kenneth Dreyer
Activity Score 46
Marketing Manager |

Kenneth Dreyer
www.dreyermedia.no

mikeelrapido's picture

It's not too easy..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

maashookshee's picture

good one... respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
tirthomitro's picture

cool scene

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Prof's picture

this EXACT same concept has been done TWICE.

once for ray ban with the nerve of the eye and almost the same line.

and the same thing for a nivea like thing i guess.

cant find the links atm.

this is bad because its waaay overdone, exaggeratedly retouched and a copy.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

the eyenerves where the same client and strategy. Funk eyewear. I think it won cannes.

Guest
Juan Cabral's picture

Awesome, very well produced.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture

The best of the series

Andrea Afeltra
Activity Score 96
Art Director
Jet Propulsion Lab's picture

Yeah, but the cop will MAKE you remove your shades for identification. THEN, what will you do?!
Kinda defeats the whole purpose of wearing them. No?

Jet Propulsion Lab
Activity Score 10679
Copywriter
dlue's picture

it's hard to tell what the hell they are at first; grabs my attention to query, then doesn't follow through with enough of a twist

dlue
Activity Score 342

cheers,
dlue

Guest's picture

Zombiekreation Herr Kassaei?

Guest
mrckais's picture

actually, i like the policeman's expression, it's funny and that's how it supposed to be i think

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

very nice. funny idea, well executed. great campaign.

Guest
MindDrift's picture

Is that Dr Phil?

MindDrift
Activity Score 1170
Graphic Designer
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