Agency Network: 
Published/Aired: 
March 2012
Freedom to Thrive Foundation:  Rorschach
Freedom to Thrive Foundation Print Ad -  Rorschach

Description

Print advertisement created by McCann, Canada for Freedom to Thrive Foundation, within the category: Public Interest, NGO.

Caption

Psychological rehabilitation for children affected by war.
Facebook.com/FreedomToThriveFoundation

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Copywriter: Natalie Greenspan
Art Director / Illustrator: Arron Isaac
Group Creative Directors: Troy McGuinness, Cam Boyd
Studio: McGill
Photographer: Philip Rostron / Instil Productions
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Pombooie's picture

love it.

Pombooie
Activity Score 407
ZeSheep's picture

NIce

ZeSheep
Activity Score 164
Copywriter at Mumbai
andylefty's picture

Bit of a mash of images.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Rose Abraham's picture

Love the concept. The war aspect of it could have been more obvious in the visual.

Rose Abraham
Activity Score 62
Loyola College, Chennai
Wordfruit's picture

Not bad.

However good the concept is though, I wonder if an idea that makes use of a child's face in the image, could be more powerful.

Wordfruit
Activity Score 973
MicheleVirgilio's picture

I really like the concept. Good one for me

MicheleVirgilio
Activity Score 2569
kleenex's picture

bit great, but not bad.

kleenex
Activity Score 57557
Web Designer/Developer
chuckieT's picture

This piece of communication may raise awareness but doesn't give me a reason to care.

It feels like once they thought of their visual pun, they figured they were done. There is no real message. No call to action. No benefit of what these people do. That is the line between an attempt at winning awards and actually making an effective ad. The copywriter and CDs let the side down.

chuckieT
Activity Score 624
Creative
Vanjaaa's picture

The image seems a bit lacking.

Vanjaaa
Activity Score 26
Copywriter
dbor's picture

I don't see the 'rehabilitation' on this picture. Rather, it's a test for Dexter's syndrome.

dbor
Activity Score 1451
Divyashree Mangalorkar's picture

The Text and Visual don't necessarily give out the same message.. More on 'Rehab' and 'Children' visually would have made it look more impactful..

Divyashree Mang...
Activity Score 18
Whistling Woods International - Asia's largest and one of World's top ten Film Schools (Hollywood Reporter)
somecopywriter's picture

Great concept, even though it uses a cliche, they have put a fresh spin on it.

somecopywriter
Activity Score 1107
Copywriter at Boomtown
chocop's picture

that, is a rorschach test (or one of it).
a psychological test for analyzing perception.
good ad

chocop
Activity Score 2
Inti College/ University of Hertfordshire
narahyanfong's picture

nice very nice!

narahyanfong
Activity Score 30
Art Director
花渣's picture

I do not see out is what mean

花渣
Activity Score 8
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