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Agency Network: 
Published/Aired: 
November 2011
Football Academy Bratislava:  Palace

Description

Print advertisement created by Jandl, Slovakia for Football Academy Bratislava, within the category: Education.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Matus Nemcik
Copywriter: Adam Rovny
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stickynotes's picture

I don't like the fact that this comes across as a portrait of totally predictable parents, that only send their children to a football
school to become rich and wealthy. sounds like a kind of modern slavery to me and the end to childhood.
with the background that manchester united just bought(!) a 5 year old player, this is really a bad role model for parenting and society.
I know it's meant to be funny, but it's not, it works at the expense of children & targets wrong interests in parents.

stickynotes
Activity Score 1094
Shawali's picture

+1

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

matatinka's picture

agree ,sign up your child not because it has got talent and passion but because of the money... than we are surprised where is the young generation going and for what price... i dont mind the joke in advertising, in oposite i love it when people/ companies dont take themselves too seriously, the more funnier joke , the more i like them, but not sure if this one is a joke....

matatinka
Activity Score 2
Glyndwr university |

Martina

CuriousPencil's picture

+1

CuriousPencil
Activity Score 4225
Copywriter
andylefty's picture

I don't mind the joke. It's tongue n cheek.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I am not liking these ads at all.

kleenex
Activity Score 56894
Web Designer/Developer
Roger Keynes's picture

Cute gag. Awkwardly told.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Lame.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

goranflr's picture

I don't mind too much that they are telling the parents to get their kids in the football school so that they will be rich. It's actually funny to say it out loud.
What is not funny is the copy. In any of them. Too direct, not clever, clumsy... Especially this one.

goranflr
Activity Score 259
Copywriter
artyduran's picture

My 10-year-old nephew comes up with way better ideas than this stupid attempt at advertising. Shame on you, Jandl.

artyduran
Activity Score 1582
Copywriter
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