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February 2012
Fondation Abbé Pierre:  Cold
Fondation Abbé Pierre Print Ad -  Cold

Description

Print advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Caption

Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido
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Mammoths-Not-Dead's picture

sweet

Mammoths-Not-Dead
Activity Score 414
ace85le's picture

Tagline could be stronger.

ace85le
Activity Score 3935
Marketing Manager |

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vote4pedro's picture

So what they're saying is cold is a good thing. They're all cute and smiling. So I shouldn't mess things up by paying their heating bill.

vote4pedro
Activity Score 4601
Copywriter
chuckieT's picture

Agreed. They are saying that cold is better at keeping people close than love. And keeping people close is obviously a good thing. So why should we get rid of the cold?

chuckieT
Activity Score 680
Creative
kleenex's picture

nice idea.

kleenex
Activity Score 58797
Web Designer/Developer
rakhal's picture

good photo.

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
rakhal's picture

good photo.

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
MicheleVirgilio's picture

nice concept for me

MicheleVirgilio
Activity Score 2617
vasilissa's picture

Contradictory idea. The execution does not support the message.

vasilissa
Activity Score 16
krazy's picture

Great photo, but mixed message about the cold.

krazy
Activity Score 153
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