The idea of the campaign is to show how poor housing leaves scars, and has a direct impact on health and lives of those who live in.
Projection of portraits have been made on the walls and windows of real slums and reveals scars on their bodies.
This professional campaign titled 'Scars' was published in Federated States of Micronesia in November, 2016. It was created for the brand: Fondation Abbé Pierre, by ad agency: ici Barbès. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: ici Barbès, Paris, France
Creative Director: Olivier Moine
Art Director: Zhou Sha
Copywriter: Julien Colas
Director: Yann Rabanier