Fondation Abbé Pierre

The Slums

Agency: BDDP


To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

This professional campaign titled 'The Slums' was published in France in December, 2012. It was created for the brand: Fondation Abbé Pierre, by ad agency: BDDP. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: BDDP & Fils, France
Creative Director: Olivier Moine
TV production: Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D'Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan


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