World champion

Campaign
Agency Network: 
Published/Aired: 
February 2012
Fiat:  World champion

Description

Print advertisement created by Leo Burnett, Spain for FIAT, within the category: Automotive.

Caption

Fun going there. Fun coming back.

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez
Illustrator: Freeuno, B-ita
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gómez-Escolar
Account Executive: Jaime Blanco
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morse's picture

Cute illustrations.

morse
Activity Score 17897
Art Director |

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ace85le's picture

Something decent from Leo.

ace85le
Activity Score 3933
Marketing Manager |

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Ordozgoiti's picture

Great.

Ordozgoiti
Activity Score 233
Art Director at Leo Burnett Iberia
Milan Solanki's picture

its punchline holds all the aces

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
SiempreEsSummer's picture

Great illustrations and solid idea, it fits the product perfectly.

SiempreEsSummer
Activity Score 22
Public Relations at LOLA MullenLowe
fcostausb's picture

Perfect :D

fcostausb
Activity Score 171
Art Director
zebraxas's picture

hmmm... i hate when advertising lie to people. Not truth at all, very poor concept. decent illustration.

zebraxas
Activity Score 86
Copywriter
SiempreEsSummer's picture

What´s not true about it? The funnest part of your day is when you´re driving in that cute little car, with your music, and a good friend... If you´re not thrilled with your job then its completely true...

SiempreEsSummer
Activity Score 22
Public Relations at LOLA MullenLowe
zebraxas's picture

u can actually have a great time in the car, but that happen with any car. The product is being overvalue. besides, being champion of the world its the greatest moment of a soccer player. i understand the exageration but i dont like brands who overvalue their products like this one. Tell a truth about your product that differences from other brands similar to yours. that`s what i think at least...

zebraxas
Activity Score 86
Copywriter
vlads's picture

like the illustrations but the concept not much. A before and after is done.

vlads
Activity Score 529
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Ron Burgundy's picture

I like the idea of it being the fun part of your day

Ron Burgundy
Activity Score 1616
Art Director at Southern California
talkingisfree's picture

There's no concept here, sorry.

talkingisfree
Activity Score 2680
Art Director
kleenex's picture

I like the art.

kleenex
Activity Score 57557
Web Designer/Developer
Muddy's picture

Fun art. But can 4 adult athletes fit happily in a 500?

Muddy
Activity Score 45
Copywriter
pindi's picture

i like the copy & illustration.. the idea is so-so tho

pindi
Activity Score 101
Art Director at Art Director
createwitty's picture

very pathetic...i m sure they handed a 4th grader to do this ad..i mean wats the novelty in the idea..done to death over n over...even d illustrations suck..i cudnt make out at 1st those were athletes...i liked the punchline though...only saving grace in d ad

createwitty
Activity Score 204
Michaelsmagic's picture

prefect!!i like it!!!!!!!!!!!!!!!

Michaelsmagic
Activity Score 261
olgamarb's picture

Great illustrations, like it !

olgamarb
Activity Score 70

olgaberceanu

ffffffwhat's picture

Great illustration, good art direction...however they are all the same. Guy coming having fun, clocking in, be miserable, clock out, guy leaving having fun. It's a good idea, but this is more suited for a one-off imho. Still, I like it.

ffffffwhat
Activity Score 259
Art Director
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