Loved ones forget themselves too

Agency Network: 
March 2021
Federation of Quebec Alzheimer Societies: Loved ones forget themselves too
Federation of Quebec Alzheimer Societies Print Ad - Loved ones forget themselves too


While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

Print advertisement created by Cossette, Canada for Federation of Quebec Alzheimer Societies, within the categories: Health, Public Interest, NGO.

Advertising Agency: Cossette, Montréal, Canada
Photographer: Christian Tremblay
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