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Mother in law

Campaign
Agency Network: 
Published/Aired: 
July 2008
Famastil:  Mother in law
Famastil Print Ad -  Mother in law

Also From This Campaign 2

Description

Print advertisement created by E21, Brazil for Famastil, within the category: House, Garden.

Caption

To resolve all kinds of problems: Those that you can't get out of your head and those that keep nipping at your heels.
With Famastil you resolve.

Advertising Agency: e21, Brazil
Creative Director: Pablo Bohrz
Art Directors: Beto Dias, Agnes Cristina, Guilherme De leon, Marton Santos, Gilberto Basualdo
Copywriters: Matheus Lehembauer, Luciano Sobrosa
Illustrator: GRB
Photographer: Lima
Production: Mariza Finck
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karaba's picture

premeditated murder ...

karaba
Activity Score 112
Copywriter
aintnobusy's picture

hahaha nice..i liked this one better

aintnobusy
Activity Score 30
euro rscg
jfletcher's picture

bad production.

jfletcher
Activity Score 37
DDB
nileshc21's picture

Very Baaaaaaaaaaaaaaaaaad!!!!!

nileshc21
Activity Score 4
Art Director at Deadline Advertising
mark3r's picture

Good approach, bad direction

mark3r
Activity Score 1949
Art Director at Scout
eraburge's picture

love it! it's so brutaly honest... "hey! you can kill your wife with our product!" haha

eraburge
Activity Score 36
karaba's picture

i think it's the mother-in-law :d

karaba
Activity Score 112
Copywriter
STRTLRS's picture

Awkward product placement, bad art direction. Illustration would have worked better here. And why putting a nail on the wall a problem? Too bad this got out of someone's head...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

bauer's picture

surprinsingly this comment got out of someone's head, cause it seems to come from your ass.

bauer
Activity Score 126
shades's picture

If you close your eyes, and don't try and wrap your head around the copy
and just think about the idea...it's awesome.
bad art, really bad copy...but love the idea. Shame

shades
Activity Score 78
Freelance copywriter
witness505's picture

comments here are way better than the ad... funnier at least..

witness505
Activity Score 137
Envy New Media
Crisp One's picture

I wish i could do this to my neighbor....Every weekend washing my car...

"You know your wasting water!"

I can do that woman...THIS IS AMERICA! :)

Crisp One
Activity Score 2005
Other at New York
gbl's picture

funny idea. copy could be much better. and type sucks.

gbl
Activity Score 451
Copy
Ice Lenny's picture

Good idea poor workmanship, the image looks so combined.

Ice Lenny
Activity Score 40
ZK Advertising, Nairobi
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