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Magnifying Glass, Night Glow

Agency Network: 
Published/Aired: 
April 2019
Eurodent: Magnifying Glass, Night Glow
Eurodent: Magnifying Glass, Night Glow
Eurodent Print Ad - Magnifying Glass, Night Glow
Eurodent Print Ad - Magnifying Glass, Night Glow

Description

Ad #1: The teeth are so white that they light up all the time. Remember when you were a child? Putting a flashlight under your fingers so they turn orange?
The challenge of this ad was to recreate the same color in the mouth of the model.

We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real.

Ad #2: The teeth are so white that they light up all the time and everywhere. It has its advantages, like starting a fire with a magnifying glass but without sun.

Print advertisement created by MK Norway, Norway for Eurodent, within the category: Health.

Caption

Experience brightness in any circumstances - Teeth whitening from 380 euros

Advertising Agency: MK Norway, Norway
Creative Director: Ole Kristoffer Dahl Trellevik
Art Director: Cédric Luceau
Art Director: Reza Behnam
Copywriter: Cédric Luceau
Photography: Francisco Munoz
Typography: Reza Behnam
Retouch: Francisco Munoz
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inezeumideulofzeunight@hotmail.fr's picture

Very nice ads, strong AD. But can we get a third one?

inezeumideulofz...
Activity Score 7
Illustrator |

Print will never die

ananta's picture

its already done for brand 'Happydent' by McCann, Mumbai

ananta
Activity Score 55
advertising
elefant80's picture

Brilliant ads, very nice executions.
Happydent from India was absolutely different. We've seen light from mouth before, but those executions are just awesome.

elefant80
Activity Score 9
Graphic Designer |

Give life to your ideas, and be proud of them.

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