Collar, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009
Eurocamp:  Collar, 3

Description

Print advertisement created by BJL, United Kingdom for Eurocamp, within the category: Professional Services.

Caption

Dog-friendly holidays.

Advertising Agency: BJL, Manchester, UK
Executive Creative Director: Billy Mawhinney
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Adrian Dews
Photographer: Euan Myles
Copywriter: Richard Hague
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Guest's picture

Why are there three? I hate this idea of a campaign - did the same thing three times therefore I've made a campaign.

Looks like you couldn't make a casting decision.

That said, I like it. Think it would hit the target (of which I am one) right between the eyes.

Guest
Guest's picture

Thank you, thank you, thank you! I just made the same comment on another campaign, for fast flower delivery. Three ads, each featuring a woman who is about to destroy a man's personal possessions: http://adsoftheworld.com/media/print/123fleurscom_model

I find that a lot here: One ad executed three times. Although, this particular campaign's even more blatant. And the shame of it is that if they thought hard enough, they may have been able to do 3 unique ads. If not, it's a nice one-off.

Guest
kurtberengeiger's picture
kurtberengeiger
Activity Score 7307
Copywriter
Guest's picture

nice!

Guest
roundhouse's picture

Unless there's something that is being communicated through the different breed of dogs, this is most definitely a repeat.
Nice thought though.

And by the way, The flower delivery campaign did have an element of surprise simply becos you could not predict the next one.

This of course is a little more predictable than that.

roundhouse
Activity Score 8
India
Guest's picture

gigigi, sunburn on fur. (I like the concept)

Guest
krautland's picture

doesn't taking the collar off a dog signify abandonment?
leash off is freedom but this is something else.

krautland
Activity Score 3182
Art Director at erm... no calls please.
sush's picture

well dis i like it shows u guys r pet friendly n tink of our pets.thubs up though i agree wit the others repeatation is a bore.

sush
Activity Score 562
creative writer and organizer |

sue

Guest's picture

fuck off guest commenters! it's a funny idea! come down! fucking advertisers...

Guest
amin24e's picture

i like the concept
spark of creativity | http://felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

i like the concept aloottt :)))

Guest
hal9000's picture

Very cool and funny, but yeah why send 3 of these to ads of the world?

hal9000
Activity Score 192
Guest's picture

Esse anuncio só nao é mais peba do que Igor Tadeu

Guest
monicamexico's picture

Cute, but you can't do it over and over with different dogs and call it a campaign. Try harder.

monicamexico
Activity Score 824
Guto Araki's picture

I like it.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Guest's picture

it's wrong. in the sun the coat of the dog would get brighter, not darker.

Guest
Guest's picture

Absolutely brighter. I agree with that.

Guest
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