Description
Print advertisement created by Lowe, Brazil for Etna, within the category: House, Garden.
Creative Directors: Jose Henrique Borghie, Erh Ray, Edgard Gianesi
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Paulo Risi
i know it's supposed to be a jail...
the jail windows is hidden and this ambient is not really pleasant...
Yeah, it IS a jail. Sadly we have actual criminals living like this here in argentina. Well... it really happens all over the world...
Unfortunately, there's a great idea here, but it's not obvious enough. Also, "ambient" is misused. The word should be "ambience."
-Natalie
http://www.nataliemarion.com
Nice idea. What kills it for me is the line. It's not proper English. Ambient is an adjective not a noun.
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Translation service at AoTW.... ; )
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withalltherespects
totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!
"Any place gets..." could work. But I would opt for something more like "Any living space..." or "Any room..." or even "Any environment". Any one of these would work better than "Any ambient..."
Synonyms to "ambient" include "surrounding" or "encircling". It can be used as follows: The tape recorder picked up too many ambient sounds. Hope that helps.
Synonyms of "ambient" include "surrounding" or "encircling". It can be used as follows: The tape recorder picked up too many ambient sounds. Hope that helps.
If I was 70 and wanted to have my house full of clutter, this would be my environment.
Also, better photoshop skills on the left wall wouldn't hurt
one day... for now just work for it
When my eyes finally noticed the jail cell windows right there, I was going "OHHH MAN!"
Anyone wanna go to jail with me? Hehe.
totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!
This is really good! You never want to leave the house! What and original idea!
Take away the title. Would you still get it? I didn't. There are actually homes that have window bars like that, so nothing about that image said "jail" to me. Except the title. We need to either get rid of the titles or make them more generic (for example, this one could have been called "Ambient 1" or something.)
Remember, the consumer viewing audience doesn't have the advantage of seeing a title on the ad, nor should we. People rely too heavily on it. If the ad doesn't make sense without a title, it shouldn't be presented.
Agree! There's no law on restricting people for using window with bars like that. If this really wants to represent jail, a barb-wired fence on the outside would a nice addition.
Idea is fragile
On this campaign I have a preference for the Sewer because it is more evident, then I find the nice idea, but, a young but all the same, I would have can be nevertheless left one or two elements in every decoration, kind as piping for sewers and can be one bed of prison for the other one, the inconvenience is that the campaign becomes more evident but it is an advantage also if we recherhce the other thing than a price !
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