The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.
This professional campaign titled 'Look inside' was published in Guatemala in May, 2008. It was created for the brand: Mixto Listo, by ad agency: BBDO. This Print medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted over 15 years ago.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia
Art Directors: Arturo Aguirre
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre