Agency Network: 
January 2009
El Universal:  Funeral


Print advertisement created by BBDO, Mexico for El Universal, within the category: Media.



Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Agustín Esteban, Carlos Oxte
Art Director: Alex Galván
Copywriter: Jose Luis Ruiz de Azua
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slip's picture

Enlighten me somebody? What's the message?


Activity Score 919
designer |


ra3d's picture

i agree with YOU slip ,what is the point ?

Activity Score 4
Graphic Designer at senior designer
loader's picture

instead of buying the newspaper almost every day (and not getting the full picture of news)
you can subscribe and become better informed.

Activity Score 1146
Copywriter at Pristop
Davosk's picture

We posted at exactly the same time. Almost.

Activity Score 4811
Art Director
pindaro's picture

It doesn't come across very clearly.

Activity Score 524
Creative Director |

Jet Propulsion Lab's picture

That's because neither the copy nor visual is helping one another to make a cohesive message.

Jet Propulsion Lab
Activity Score 10679
Davosk's picture

The point is, if you subscribe to this newspaper, then you get the full story everyday of the week. Not hard to get.
Nice job.

Activity Score 4811
Art Director
Guest's picture

i think that if you don't suscribe you'll never know who died. i think it's ok.

Guest's picture

it's a good campaign. (for those of us that "get it")

luispiter's picture
Activity Score 2756
ORISHAS76's picture

The point is, if you subscribe to this newspaper, then you get the full story everyday of the week. Not hard to get.

Si esa es la idea, pues no me parece q cumple mucho.
Cada noticia plasmada ahí pasó sólo en un día. Si lo compraste ese día pues ya tienes no tienes que suscribirte.
No creen?

Es cierto que cada día puede complementarse más la noticia, pero entonces eso no comunica este anuncio.

Activity Score 344
Guest's picture

yo creo que si cumple. El mensaje está hecho metafórica y no literalmente. Creo que la idea es clara.

Guest's picture

nice idea.

NatalieM's picture

Clear message. Good work.

Activity Score 1685
Topolewski |


Guest's picture

Cómo que no le entienden!!!!!! Es buena pieza!!

Jet Propulsion Lab's picture

Okay, how many of us (who have been in the business for AT LEAST the last 10 years) have seen this concept done over and over again especially for a newspaper/media client?

"Find out what you've been missing." "Get the full picture." "Without it, you're only seeing half the picture."

However you choose to say it, this type of message has long lost any significant meaning and impact, and the gimmick its novelty...

Jet Propulsion Lab
Activity Score 10679
Guest's picture

Maybe they publish the mortuary announces only in the paper edition.
And not in the online edition.
Stupid guessing..but....

Crave's picture

got the whole picture! nicely done!

Activity Score 95
Guest's picture

This campaign implies that stories take a month to tell.
This is not true.
And yes the whole "get the whole picture" approach is feeling a bit lapompe

Guest's picture

no no no no no!!!!
no es una metafora es un periodico mal informado!!!!
Dame toda la noticia o me sentire estafado!!!

pawan nimrani's picture

thik-thik hai

pawan nimrani
Activity Score 44
deepak advertising indore
Guest's picture

So it means they tell u the same story for a whole month? Boring paper..

Mai_Maged's picture

It is very nice for Subscribing ad
In 18 days 971 Palestinians killed by Israel including 311 children & 100 women, 4281 injured

Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Guest's picture

This poster should be banned.

Guest's picture

"It works, it refers to the funeral of Juan Camilo Murillo, Secretary of State. It was a shocking news here in Mexico, because he died in a light aircraft crashed in the middle of the city. For several days were speculations of what happened that day, so i think the ad works..

They should have been explained it when they uploaded it; because of its cultural background"

"claaro que cumple! porque esa noticia se refiere al avionazo que sucedió en el D.F. donde murió el secretario de gobernación, Juan Camilo Murillo.. esa noticia no era para enterarse en un sólo día de todos los hechos... No es cualquier noticia, fue un hecho que sacudió al país de dudas. Si no le entienden, es porque está hecho para México."

eldeadevis's picture

I think it works ok. The whole trick it´s at the "Subscribe" text: "Subscribe, that way you won´t miss anything, and you will be given a day by day developement of that special news.

Activity Score 306
Draftfcb México
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