Think of both sides

Agency Network: 
Published/Aired: 
December 2013
Ekburg.ru:  Think of both sides
Ekburg.ru Print Ad -  Think of both sides

Description

Print advertisement created by Red Pepper, Russia for Ekburg.ru, within the category: Public Interest, NGO.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Photographer: Kate Bamby
Account manager: Maria Demidova
Additional credits: Ekaterinburg City Administration
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Highest Rated

Cecee's picture

Clearly the ad is to point out that there are two sides to this story. Not only are you putting your child in danger, but also other children. This is why both faces connect to make one. If this weren't the case we would be able to see the complete face of the child about to be hit. It's meant to make you realized that you need to think of both sides.

Cecee
BLACKPIXEL's picture

i like it
smart

BLACKPIXEL
Activity Score 468
Graphic Designer
Tom Megginson's picture

Doesn't work at all. If the parents were both distracted by their baby in the back, the comparison with the young pedestrian would make sense. But showing them both distracted by other things is a different message than the headline and mirror image. Total mess.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Redpr's picture

The task of the campaign - to draw attention to the real problem. We would not want to share the children on their own and others. Causes distraction from driving can be a lot, and fatal outcome - one.The task of the campaign - to draw attention to the real problem. We would not want to share the children on their own and others. Causes distraction from driving can be a lot, but fatal outcome - only one.

Redpr
Activity Score 223
General Manager at Red Pepper advertising
Mona Al-Meligi's picture

Totally agree with you Tom.. The title is confusing, they should have been bus with their child for the title to fit!

Mona Al-Meligi
Zoeeeeeee's picture

It's about the child in the back having to see that and how it will scar them for life.

Zoeeeeeee
Cecee's picture

Clearly the ad is to point out that there are two sides to this story. Not only are you putting your child in danger, but also other children. This is why both faces connect to make one. If this weren't the case we would be able to see the complete face of the child about to be hit. It's meant to make you realized that you need to think of both sides.

Cecee
Eunjin Oh's picture

Hi I'm an editor for children's books. To use this ad, what should I do? Please let me know. Thank you!

Eunjin Oh
Activity Score 2
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