Agency Network: 
December 2012
Dutch Heart Foundation:  QR Bystanders
Dutch Heart Foundation Print Ad -  QR Bystanders


When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

Print advertisement created by Publicis, Netherlands for Dutch Heart Foundation, within the category: Public Interest, NGO.


Know what to do when cardiac arrest strikes.

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group
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jackmancer2017's picture

It's a really really cool visual, but QR-codes......... I have a QR-idea in a folder 'to do' on my desktop as well, but I don't really want to finish it, for it's a freaking QR code...
Whilst it might be cool for adblogs, I doubt many people are going to scan it. As a communication expert, which we should all be, it's your responsibly not to use QR codes.

Activity Score 6992
Copywriter at Editor/Student
Phil Lestino's picture

Know what to do when cardiac arrest strikes. Get an iphone.....what a pathetic idea.

Phil Lestino
Activity Score 1682
tazyboy's picture


Activity Score 777
Art Director
OkGo's picture

good job :^)

Activity Score 66
kubasagan's picture

cool idea but... this QR code doesn't work.

Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

VampAd's picture

When do QR codes work?

Activity Score 1151
Spanky's picture

Doesn't work for me either. So I'm guessing it's fake.

Activity Score 4897
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