QR Bystanders
Description
When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.
Print advertisement created by Publicis, Netherlands for Dutch Heart Foundation, within the category: Public Interest, NGO.
Know what to do when cardiac arrest strikes.
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group
It's a really really cool visual, but QR-codes......... I have a QR-idea in a folder 'to do' on my desktop as well, but I don't really want to finish it, for it's a freaking QR code...
Whilst it might be cool for adblogs, I doubt many people are going to scan it. As a communication expert, which we should all be, it's your responsibly not to use QR codes.
Know what to do when cardiac arrest strikes. Get an iphone.....what a pathetic idea.
cool idea but... this QR code doesn't work.
senior interactive copy @ K2
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