Dummy, Beer

September 2007
 Dummy, Beer
 Dummy, Beer



Even though Volkswagens undergo countless tests in order to guarantee you the utmost in safety, it’s you and your sense of responsibility that will always be at the wheel. Volkswagen for safety.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Mirella Valentini
Photographer - CGI: Rumblefish
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James Dean's picture

WOW, i love this advertisement, great idea.

Took a second or so to figure it out but it is so true.

James Dean
Bye's picture

Oh really, just how believable do you think your comment is mr Dean?

Ads from Italy have a tendency look good, but often lack a good idea, this one hasn't got either.

Activity Score 1464
SuspiciousCunt's picture

Well, can't blame you for trying to comment about your own ad, Vicky.
But you see, it's shit anyway.

Guest's picture

being true doesn't make it a good idea... why say we cannot test you and show dummies with cell phone/beer, which is like testing.. it seems there's a disconnection.

andrej dwin's picture

guys, I'm usually the pissed off knowitall here, but you suck.
these ads are good.
they're not cannes good, but they're good nonetheless.
even if it's true the most stuff from ddb milan posted here isn't more than rubbish, we should give credit where credit is due. (note> HERE!)
nice work guys. keep it up.

*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

kurtberengeiger's picture

Crash-test dummies are so overdone.

Activity Score 7307
Guest's picture

Mamma mia! Volkswagen used to have good ads.

darrenalawi's picture

Is this an ad or a public announcement?

Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer

Vic.'s picture

i think this is a good concept and a very decent and simple execution. the idea of selling high standard testing at the same time they are sending a social message is cool.
but i understand people judge everything they see here thinking of cannes.

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