When you drink beer with alcohol until you get wasted, you end up being the clown of your group, but when you drink Buckler, it doesn't matter how much you drink because the beer has 0% alcohol, that's why we decided to show people they can remove what they don't need like being ridiculous when they are drunk, just like we remove the alcohol from our beer to prevent people to make a show of themselves.
This student campaign titled 'Remove what you don’t need' was published in Colombia in April, 2018. It was created for the brand: Buckler, by ad school: Brother. This Print medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 4 years ago.
Advertising School: Brother Bogotá, Bogotá, Colombia
Art Director: Andrew López
Copywriter: Mateo Álvarez