Think Pink dipnfly | خليها وردي

Agency: Jupiter&Mars


"Think pink" is an awareness campaign we launched at dipnfly
During the month of October, Breast Cancer Awareness Month.

Our goal and focus is to be a widespread campaign, not just to support breast cancer fighters, but also to raise awareness, to reach everyone in new and distinctive ways and forms, and to make the community participate with us in the campaign we launched.

This was done in steps.

Launch a hashtag "Create Hashtag"
Launching a special hashtag in the name of the campaign to track and analyze the number of posts on social media, and we were the ones who launched this hashtag.

Change Colors Cups
The cups were changed to pink in October to raise awareness and support breast cancer fighters.

Gift Voucher
Printing gift vouchers to encourage women to undergo early breast cancer detection test.

Rose Cake
Donate one riyal from the price of the rose cake to the Breast Cancer Society to support breast cancer fighters throughout the month of October.

Change colors of the most famous monuments to pink color.
The colors of the most famous monuments were changed to pink and published on our social media accounts.t.

Awareness Posts
Published awareness posts on our social media accounts.

Marketing Event
We held events in all our branches to share and support our guests in the fight breast cancer.

This professional campaign titled 'Think Pink dipnfly | خليها وردي' was published in Egypt, Saudi Arabia, and United Arab Emirates in October, 2019. It was created for the brand: dipnfly, by ad agency: Jupiter&Mars. This Content, Digital, and Film media campaign is related to the Food, Hospitality, Tourism, and Soft Drinks industries and contains 8 media assets. It was submitted 6 months ago by Marketing & Creative Director: Ahmed Emad Ali of Jupiter&Mars.


Marketing manager: Ahmed Emad Ali
Creative Director: Ahmed Emad Ali
Copywriter: Ahmed Emad Ali
Director: Muhannad Muhammad
Many thanks: Feton Alrefaei


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