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Birth, Deaths & Notices

Agency Network: 
Published/Aired: 
February 2018
Dublin Zoo Print Ad - Birth, Deaths & Notices
Dublin Zoo Print Ad - Birth, Deaths & Notices
Dublin Zoo Print Ad - Birth, Deaths & Notices
Dublin Zoo Print Ad - Birth, Deaths & Notices

Description

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.

Print advertisement created by Rothco, Ireland for Dublin Zoo, within the category: Public Interest, NGO.

Advertising Agency: ROTHCO, Ireland
Executive Creative Director: Alan Kelly
Creative Director: Jonathon Cullen
Copywriter: Rob Turner
Art Director: Dave Kelly
Head of Account Management: Miriam Hendrick
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kleenex's picture

I say that ad is can't miss.

kleenex
Activity Score 53304
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