Description
Print advertisement created by Publicis, Ireland for Dublin City Council, within the category: Public Interest, NGO.
Free second hand cigarettes.
Nobody wants your litter. Bin it.
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

Makes absolutely no sense. Never a good idea to throw a lit cigarette in a trash bin. That's how fires start.

This is SO BAD!!!

Oh God! this is so terrible.
Not considering the realistic logic, it doesn't make me want to act. Nice but not strong enough.

bad execution...
idea is ok....execution sucks...Trash it!
commenting just to gather more pencils:-)

RUBBISH...too weak to light even a match
this isnt as good as the bubblegum one. i wonder why...
funny, i can't figure it out.
maybe its the container - bubblegum jar-thingy is a point-of-sales object, so ppl approach it wanting to buy gum - cigarette box, not so much, cause often it's your own box.