Description
This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.
This professional campaign titled 'Messages from Mars' was published in The Netherlands in August, 2010. It was created for the brand: Mars, by ad agency: BBDO. This Print medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
