Pride in every wash

Agency Network: 
Published/Aired: 
June 2021
Dove: Pride in every wash
Dove: Pride in every wash
Dove: Pride in every wash
Dove: Pride in every wash
Dove Print Ad - Pride in every wash
Dove Print Ad - Pride in every wash
Dove Print Ad - Pride in every wash
Dove Print Ad - Pride in every wash

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Description

With #PrideMonth ending, Dove Caribe wanted to take a stance. The brand declared that diversity should be celebrated all year long, not just one month. Just like its products do in every wash.

Every time a person washes their hands, Dove’s bubbles form an array of colors moving downward. They show a beautiful, natural rainbow that celebrates LGBTQ+ pride, every single time.

So the team at Arco and Unilever PR captured macro shots of the bubbles to proove that our soaps show #PrideInEveryWash

Print advertisement created by Arco, Puerto Rico for Dove, within the category: Beauty.

Advertising Agency: Arco, San Juan , Puerto Rico
Copywriter: Gabriel Carrero
Art Director: Eduardo Veguilla
Digital Artist: Paola Ojeda
Account Supervisor: Kiaralis Morales
Account Executive: Gabriela Mojica
Digital Manager: Carlos Rivera
Creative Director: Jonathan Díaz
Account Director: Luisa Pagán
Director Of Photography: José Gerena
Project Manager: Lidiana Miranda
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