With #PrideMonth ending, Dove Caribe wanted to take a stance. The brand declared that diversity should be celebrated all year long, not just one month. Just like its products do in every wash.
Every time a person washes their hands, Dove’s bubbles form an array of colors moving downward. They show a beautiful, natural rainbow that celebrates LGBTQ+ pride, every single time.
So the team at Arco and Unilever PR captured macro shots of the bubbles to proove that our soaps show #PrideInEveryWash
Print advertisement created by Arco, Puerto Rico for Dove, within the category: Beauty.
Copywriter: Gabriel Carrero
Art Director: Eduardo Veguilla
Digital Artist: Paola Ojeda
Account Supervisor: Kiaralis Morales
Account Executive: Gabriela Mojica
Digital Manager: Carlos Rivera
Creative Director: Jonathan Díaz
Account Director: Luisa Pagán
Director Of Photography: José Gerena
Project Manager: Lidiana Miranda