ADVERTISING

Dove

The Art Of Self-Care

Agency: Tech and Soul

Description

Dove is launching a line of moisturizing body lotions and hand lotions, designed exclusively for the preferences in texture and fragrances of Brazilian women.
To mark this launch, the brand signed a partnership with MASP (Art Museum of Sao Paulo) to sponsor the restoration of 3 masterpieces of the museum. The purpose of the action is to show that, as well as taking care of the skin of Brazilian women, promoting hydration, the brand is also concerned with a different “type of skin”: the canvas of Brazilian paintings.

This professional campaign titled 'The Art Of Self-Care' was published in Brazil in December, 2020. It was created for the brand: Dove, by ad agency: Tech and Soul. This Integrated medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Advertising Agency: Tech and Soul, Brazil

ADVERTISING

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