Lung cancer

Campaign
Agency Network: 
Published/Aired: 
September 2013
Don't you care?!:  Lung cancer

Description

A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.

Print advertisement created by BBDO, Russia for Don't you care?!, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Moscow, Russia
Art Director: Alexey Starodubov
Client Services Director: Katherina Guvakova
Account executive: Ksenia Rubtsova
Project Manager: Konstantin Usatov
Senior designer: Timophei Ilyen
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Highest Rated

fauxjebus's picture

Wait a minute, smoking is bad for you??

fauxjebus
Activity Score 501
Art Director at Trigger
baliais's picture

Serious? You need 4 ads for this?

baliais
Activity Score 2614
Graphic Designer
morse's picture

Bad art direction.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2865
Copywriter
lamagiaestaenlacinta's picture

Ahhhh.... no.

lamagiaestaenlacinta
Activity Score 21
Creative Director
wink74's picture

Nice work!

wink74
Activity Score 66
Other
efereyes's picture

The same cigarette smoke in all the campaign.
Poor work.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

fauxjebus's picture

Wait a minute, smoking is bad for you??

fauxjebus
Activity Score 501
Art Director at Trigger
kleenex's picture

Horrible!!!

kleenex
Activity Score 58777
Web Designer/Developer
PieArson's picture

Looks more like a draft. Need refinement, same smoke, no fire, same background. You can think it's all the same ad.

PieArson
Activity Score 456
Creative Director |

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Arnav's picture

you know your concept your art is good....
its just that you could have improved it a little by showing other things/flaws in the background as search result
this also works...its just that people don't look at similar ads..even if they have different content

Arnav
Activity Score 166
Arnav's picture

you know your concept your art is good....
its just that you could have improved it a little by showing other things/flaws in the background as search result
this also works...its just that people don't look at similar ads..even if they have different content

Arnav
Activity Score 166
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