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Don't Let It Stop Trending

Agency Network: 
Published/Aired: 
February 2019
Don't Let It Stop Trending
Don't Let It Stop Trending

Description

The idea borrowed from the internet phenomenon of the most liked Instagram post - an egg. The egg's position was manipulated to suggest chemotherapy in order to raise awareness about World Cancer Day.

Caption

Don't Let It Stop Trending
Let's raise awareness so more people can understand the importance of early detection in the fight against cancer.
#worldcancerday

Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Deputy Creative Director: Abraham Cole
Group Head: Aderogba Arimoro
Copywriter: Olisa Nwizu
Art Director: Kanayo Ume
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