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Donate

Published/Aired: 
October 2007
 Donate

Description

Caption

A child with heart disease needs your miles to live.
Donate your miles so they can fly to Bogota and have heart surgery at Fundación Cardio Infantil.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director / Illustrator: Margarita Olivar
Copywriter: Juan Carlos González
Other additional credits: Adriana Taborda
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alenq's picture

just combing two pictures representing two parts of story and forcing them to work together might work sometimes... just sometimes

alenq
Activity Score 109
Art Director
adrianapr's picture

too many elements, too many elemeeeeeents!!!
the "brief" is not bad, the concept of donating miles so they can fly neither, but the execution.... not good, too crowdes, too confusing! clean it, rush!! take out everything you can and maybe it'll be good.

adrianapr
Activity Score 1254
linotype's picture

Lowe tiene cosas mejores

linotype
Activity Score 69
BBDO
Scam Detector's picture

Ban appeals from advertising.

Scam Detector
Activity Score 1048
General Manager
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