Rio Carioca Beer

Data Towel

Agency: 11:21

Vendors happily explain the Rio Carioca Beer towel sells more than the politician ones.


In a new campaign on the streets, “DATA TOWEL” checks the popularity of Rio Carioca Beer.

The elections for president in Brazil takes place on October 2, but the launch of the political campaigns on radio and television this Friday is fueling the popular imagination as well as advertising. In the streets all over Brazil, especially in Rio de Janeiro,  now is time  to buy the beach towel from the candidate you support.

With that in mind, at 11:21, an agency from Cerveja Rio Carioca, the craft beer brand that constantly criticizes using humor politics and politicians in its communication, created a branded towel and offered street vendors to put the brand towel along with the politicians' towels. We call it "data towel" because the sale of towels is used by the people to test the popularity of candidates.

The results were amazing, the most sold in several of the street vendors was the Rio Carioca towel.
The photos shows the towels of the candidates with the one from Cerveja Rio Carioca in the middle, selling more.
In the films, vendors happily report that the towel that sells the most is Cerveja Rio Carioca.

This professional campaign titled 'Data Towel' was published in Brazil in August, 2022. It was created for the brand: Rio Carioca Beer, by ad agency: 11:21. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by CEO / CCO: Gustavo Bastos of 11:21.


Agency: 11:21, São Paulo, Brazil
Copywriter: Gustavo Bastod
Art Director: Tamyres Fidalgo
Account Director: Diego Crisostomo
Account Manager: Amanda Fernandes


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.