RENU is an initiative that enables homeless people to upcycle pieces of furniture that, like them, have been left on the streets. But awareness of the project was low. So Havas Lynx created a campaign that helped RENU stand out among charities and hipster furniture shops, showing how it not only restores furniture, but people too.
This professional campaign titled 'RENU' was published in United Kingdom in April, 2019. It was created for the brand: Barnabus UK, by ad agency: Havas Lynx. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted over 4 years ago.
Advertising Agency: Havas Lynx Group, Manchester, UK
Creative Director: Lou Shipley
Art Director: Rob Jenkins
Copywriter: Angus Prior
Designer: Nicola Fletcher
Designer: Alex Edwards