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Agency Network: 
Published/Aired: 
April 2016
Diabetes Association of Thailand:  Strawberry

Description

Print advertisement created by Ogilvy, Thailand for Diabetes Association of Thailand, within the category: Public Interest, NGO.

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Calvinxyc's picture

Grose and unpleasant to see

Calvinxyc
Activity Score 683
Planner
lainfiltrada's picture

Absolutely disgusting, and no idea whatsoever.

lainfiltrada
Activity Score 95
Art Director at Leo Burnett
Reality Check's picture

Love it or hate it -- and I suspect, frankly, most people are going to hate it -- this is like no other advertising campaign you've ever seen.

Reality Check
Activity Score 2549
kleenex's picture

1000% agree with you. I am in the I hate it camp.

kleenex
Activity Score 58721
Web Designer/Developer
Liviu's picture

advertising do not have to be gross!

Liviu
Activity Score 4401
Dzsoi's picture

I agree with Reality Check, this is different and might work.
At first glance, you see a leg with fruit and cream all over it... when you realize the grossness of the visual, it is too late - message has already hit you in the face.
Of course, I wouldn't mind NOT seeing it every time I wait for my bus for example, but as a print in a magazine, I would forgive them (and think for a sec about diabetes).
Unlike in product advertising, in public interest advertising creators don't have to make you like them.

Dzsoi
Activity Score 8611
Copywriter
Martlaw's picture

triple ewww!

Martlaw
Activity Score 52
Jefferson's picture

based on the reaction here, I would call this campaign a success.
come on guys, it's necessary evil.

Jefferson
Activity Score 235
The One Academy
sarabarsoum7's picture

Agreed 10000%

sarabarsoum7
Activity Score 2
nemesis's picture

yes, it is gross, but it's also the truth about diabetes if not taken care of

nemesis
Activity Score 767
Creative Director
el tigre's picture

I like it. And I like that it's gross.

el tigre
Activity Score 26
deangah's picture

Annoying

deangah
Activity Score 119
Graphic Designer
BAdsoftheworld's picture

Yes it's gross, and maybe it has to be. I think it works, because that's the effect of the disease and at least it makes us think about it.

BAdsoftheworld
Activity Score 3519
bobafett's picture

Different, but gross or not, not a great idea.

bobafett
Activity Score 2322
Chief Creative Officer
Priya Wijetunga's picture

It works.

Priya Wijetunga
Activity Score 1667
General Manager
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