Animal Rights, Pig

Campaign
Agency Network: 
Published/Aired: 
December 2010
Deutscher Tierschutz:  Animal Rights, Pig

Description

Print advertisement created by Frese & Wolff, Germany for Deutscher Tierschutz, within the category: Public Interest, NGO.

Caption

Put yourself in a pig's place.
Stop anaesthetic-free piglet castration with us!
Animals suffer like we do.

Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Directors: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Log in to post comments
writersblog's picture

Is this even shocking? John Bobbit made a career out of it.

writersblog
Activity Score 547
Copywriter
Ron Burgundy's picture

stop it...

Ron Burgundy
Activity Score 1616
Art Director at Southern California
luispiter's picture

uffff i like it

luispiter
Activity Score 2746
comunication
the_lizard_king's picture

Does the guy have the expressions as if his balls are cut off? I would say he looks more like a defender standing as the wall for a free kick in a soccer game.

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture

Does the guy have the expressions as if his balls are cut off? I would say he looks more like a defender standing as the wall for a free kick in a soccer game.

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

shah wali jan's picture

idea is nice

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
kimbaze's picture

Judging his expression, he seems to enjoy it

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

Billoughsby's picture

The expression is cheesy and unconvincing, thus it's bad. Alright then. If the guy looked like it had really just happened, would we feel the emotion this is supposed to convey any more? Would it be more intense? Possibly over the top? Would it be impossible to distinguish, in a disconnected blink, between exquisite pain and ROFL amusement? So is it really the expression that's the problem? I don't believe so.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Cutarica's picture

he's too fit for a model wanting to identify with the majority as in "like us".

Cutarica
Activity Score 3451
Illustrator
Ron Burgundy's picture

what do you mean like us, this dude could pass as my stunt double.

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Wordnerd's picture

ahhh, the old switch sides game for animal protection. how inspiring

Wordnerd
Activity Score 6620
Copywriter
artbum's picture

the copy is weak: "Put yourself in a pig's place." is humdrum and "Animals suffer like we do," is redundant.

artbum
Activity Score 69
Art Director at ignitehealth.com
Sooty's picture

Eep

Sooty
Activity Score 36
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement