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Agency Network: 
Published/Aired: 
September 2010
Cocaine Anonymous:  Hourglass
Cocaine Anonymous Print Ad -  Hourglass

Description

Print advertisement created by Kami.case, Canada for Cocaine Anonymous, within the category: Public Interest, NGO.

Caption

Need Help?

Advertising Agency: Kami.case, Montreal, Canada
Producer: Gerald Collard
Creative Director: Mathieu Fortin
Art Directors: Nicolas Delille, Martin Nepton
Copywriter: Mathieu Fortin
Photographer: Martin Nepton
Additional credits: Marie- Eve Arsenault
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Craziad's picture

nice one.. I kinda like it

Craziad
Activity Score 32
Art Director
Guest's picture

Not bad

Guest
Libor Oubrecht's picture

what's the product?

Libor Oubrecht
Activity Score 309
Copywriter
Craziad's picture

it's an ad for a service ... "help from cocain" association

Craziad
Activity Score 32
Art Director
HappyHour's picture

Are you almost out of cocaine? We can help.

HappyHour
Activity Score 2381
akshaysrikar's picture

hahahah... no shit... that is what i think too...

akshaysrikar
Activity Score 420
India
atb2005's picture

The idea is not that someone's "almost out of cocaine". The idea is that time is running out and so you need help asap. Nice visual.

atb2005
Activity Score 13557
Dzsoi's picture

They were just kidding :) Plus it doesn't matter what the original idea was if people can easily misunderstand it or hijack like this (which could be a good thing sometimes - NOT the case)

Dzsoi
Activity Score 8611
Copywriter
Cheerriiee's picture

al right, it took me some time to resolve.

Cheerriiee
Activity Score 952
Graphic Designer
Lucylu's picture

I really like this - sends a powerful message very simply.

Lucylu
Activity Score 109
Roger Keynes's picture

Cute 'community' idea... but it would seem to me that an edgier idea would be called for here if we're talking to addicts.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
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