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Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Miami Ad School, Germany for Coalition to Stop the Use of Child Soldiers, within the category: Public Interest, NGO.

Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev
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jorj's picture

Did they really call for that? Heh.

jorj
Activity Score 638
Art Director at Senior Art Director
everartz's picture

good insight.. and i dont think that they did that!

everartz
Activity Score 7613
Art Director |

| everartz |

mpared's picture

i like it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

good work guys.

Guest
Prof's picture

cool type work, not sure about the general art direction though.

the line/concept doesnt make any sense. comparing 2 things that have nothing to do with each other in order to emphasize the huge gap between them is bad conceptualization. 1st semester ad school mistake, in my opinion.

Prof
Activity Score 1449
Copywriter |

Quite really.

maranca82's picture

I agree, conceptually this is on par with first-quarter student work. For the assignment this execution is expected. To make it great, do something different.

Also the copy could use some finessing. Starting every line with "And in" is too formulaic and doesn't show your skills as a writer.

maranca82
Activity Score 422
Copywriter
neoone's picture

awesome

neoone
Activity Score 39
Marketing Manager
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