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King Kong

Campaign
Agency Network: 
Published/Aired: 
December 2009
CMS:  King Kong

Description

Print advertisement created by Serviceplan, Germany for CMS, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich
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Highest Rated

samhuang's picture

great~~

samhuang
Activity Score 356
jumendoza's picture

ohhhhhhh is really greatt very nice, good concept

jumendoza
Activity Score 40
Copywriter at instituto de artes
samhuang's picture

great~~

samhuang
Activity Score 356
alexander_bickov's picture

Love this ad

alexander_bickov
Activity Score 3279
mediaeater's picture

amszing!

mediaeater
Activity Score 384
Art Director
The Lion's picture

She actually looks scary. Good campaign.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

silvi's picture

Gorilla should be smaller.

silvi
Activity Score 4172
Copywriter
munirgee's picture

Great !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

satrianee's picture

great idea, lovely execution. I love this oldy touch on the visual.

How come it was not used before?

satrianee
Activity Score 3748
Chrisdomination's picture

No Silvi, is good just like that.

Chrisdomination
Activity Score 16
Copywriter
silvi's picture

I don´t know... in the movie, the girl looks pretty much smaller. She fits in just one palm of King kong.

silvi
Activity Score 4172
Copywriter
Audrius Kubrik's picture

It looks kind of infantile and a bit confusing to me. You don't need the actual King Kong title to get your point across. The lady's role and intentions aren't clear, the gorilla looks... just bad (so much details in the head and so little in the fingers...) It has that oh-look-we-humans-are-so-bad propaganda feeling to it. Too much writing for its own sake... I really don't like it, guys. Sorry.

Audrius Kubrik
Activity Score 828
Vilnius
Kell's picture

Love it all!!!!!

Kell
Activity Score 6
Copywriter
Kell's picture

Love it all!!!!!

Kell
Activity Score 6
Copywriter
joelapompe's picture
joelapompe
Activity Score 3917
anHiiieeta's picture

Superb. Fantastic. IDEA.

anHiiieeta
Activity Score 328
Art Director
kgenextreme's picture

damn.. one of those ads that make u think " why hadnt that ever struck me?"

kgenextreme
Activity Score 19
Graphic Designer at Webchutney Studio Pvt. Ltd
Cat_Barsik's picture

i like this idea, simple

Cat_Barsik
Activity Score 45
Copywriter
ADdough's picture

Yet another Pulp rip-off.

ADdough
Activity Score 18
Copywriter
LeroyChristian's picture

love itttt

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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