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300

Campaign
Agency Network: 
Published/Aired: 
January 2013
Clever Mad Print Ad -  300

Also From This Campaign 2

Description

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Print advertisement created by Clever Mad, Turkey for Clever Mad, within the category: Agency Self-Promo.

Caption

To increase sales by %300 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel
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sacrilegend's picture

Ouch.

Edit: I realize I should be leaving constructive criticism, but it's very hard to critique work that simply isn't there. There's not even a concept here.

sacrilegend
Activity Score 3394
Copywriter
Tumi's picture

I don't get the message in the visual. It feels empty. Doesn't have enough meat.

Tumi
Activity Score 16
Graphic Designer at Working at THIRD GENERATION MEDIA in Lesotho
Shawali's picture

If you feel the need to explain your ads, it simply means that they don't work. And they really don't.

This is simplistic and, to be honest, lazy.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

gagan's picture

It's an Oxymoron!

gagan
Activity Score 164
Creative Director at Fusion
the_lizard_king's picture

If this is how you advertise yourself... God save your clients!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

DavidShao's picture

Their message is too complicated for how they are communicating it. fail.

DavidShao
Activity Score 42
Marketing Manager |

Vector Marketing

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