Pregnancy test

May 2010
Clearblue Print Ad -  Pregnancy test


Clearblue is a brand of pregnancy tests. This ad is created to depict the uncertainty of woman who are possibly pregnant and want an answer. This uncertainty is presented by the one symbol that represents the uncertainty and the big question together, the question mark. The question mark is turned upside down to represent this uncertainty and thus creating the image of a pregnant belly. With one image the uncertainty (the question mark) is presented as well as the brand promise of Clearblue (the answer to the uncertainty) by predicting the pregnancy.

Creative: Nick van Beijnen
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AssassinX's picture

The 3rd pregnant question mark I saw in this month..........

Please don't do things like this any more, please......................

Activity Score 1329
Mike Max's picture


Seems like question mark = pregnancy in creative industry.

Mike Max
Activity Score 11
Art Director
Carlos Garcia's picture

Done to death!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


Tommy G.'s picture

The sign placed on the other side horizontally would be better. I've seen this concept 2 times before that one. And this one is the worstest I've seen yet. It has even appeared on the Adsoftheworld's forum and students judged that it was a poor idea. Find something else, be more creative or find another job.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
kalpesh78's picture

???????????????????????????????????????????????????? amount of pregnant women i have.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Ragozzz's picture

It was, was ... Holy shit that is spread so secondary work.

Activity Score 61
Copywriter at Advertising association VOSKHOD
anHiiieeta's picture

? go to hell

Activity Score 328
Art Director
TommyO's picture

I don't care if its done - I didn't get THIS ONE!

Activity Score 1866
Copywriter |

That's me!

Dzsoi's picture

I don't care if you didn't get this, it has been done! And let's not say the background color is different or the question mark is thinner here... or the art direction is amazing!!!

Activity Score 8552
Copywriter at Brightly
tirthomitro's picture

so many ads. so many same ads.
so many ads!!!!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

JeffSimpson's picture

did anyone else see the hook?

Activity Score 9
Art Director at Extreme Group
philippertl's picture

In that instance I don't mind that something like that has been done already. I think the idea works really well with the product.

Activity Score 656
Graphic Designer |

Please vote for us!

capywriter's picture

thanks for explaining the whole idea by putting all that info underneath... wouldn't have understand it without it...

Activity Score 5512
Copywriter at Freelance
lisa_li's picture


Activity Score 6
Guest's picture

done b4 :(

joelapompe's picture
Activity Score 3861
alec__'s picture


Activity Score 2